Wingo - Padel
Wingo - Padel
For the new Wingo campaign, a hybrid workflow was chosen, in which real shots and AI-based imagery went hand in hand.
It began with a classic studio shoot with real actors, but without the need to act out all the movements. These shots served as the foundation for an AI-enhanced workflow, allowing us to stage dynamic play and precise passes and choreograph complex camera movements.
The combination of real protagonists and the creative possibilities of AI resulted in a campaign that feels authentic, while surprising viewers with unexpected visual worlds.
Read more
For the new Wingo campaign, a hybrid workflow was chosen, in which real shots and AI-based imagery went hand in hand.
It began with a classic studio shoot with real actors, but without the need to act out all the movements. These shots served as the foundation for an AI-enhanced workflow, allowing us to stage dynamic play and precise passes and choreograph complex camera movements.
The combination of real protagonists and the creative possibilities of AI resulted in a campaign that feels authentic, while surprising viewers with unexpected visual worlds.
Read more
For the new Wingo campaign, a hybrid workflow was chosen, in which real shots and AI-based imagery went hand in hand.
It began with a classic studio shoot with real actors, but without the need to act out all the movements. These shots served as the foundation for an AI-enhanced workflow, allowing us to stage dynamic play and precise passes and choreograph complex camera movements.
The combination of real protagonists and the creative possibilities of AI resulted in a campaign that feels authentic, while surprising viewers with unexpected visual worlds.
Read more
For the new Wingo campaign, a hybrid workflow was chosen, in which real shots and AI-based imagery went hand in hand.
It began with a classic studio shoot with real actors, but without the need to act out all the movements. These shots served as the foundation for an AI-enhanced workflow, allowing us to stage dynamic play and precise passes and choreograph complex camera movements.
The combination of real protagonists and the creative possibilities of AI resulted in a campaign that feels authentic, while surprising viewers with unexpected visual worlds.
Read more
For the new Wingo campaign, a hybrid workflow was chosen, in which real shots and AI-based imagery went hand in hand.
It began with a classic studio shoot with real actors, but without the need to act out all the movements. These shots served as the foundation for an AI-enhanced workflow, allowing us to stage dynamic play and precise passes and choreograph complex camera movements.
The combination of real protagonists and the creative possibilities of AI resulted in a campaign that feels authentic, while surprising viewers with unexpected visual worlds.
Read more
For the new Wingo campaign, a hybrid workflow was chosen, in which real shots and AI-based imagery went hand in hand.
It began with a classic studio shoot with real actors, but without the need to act out all the movements. These shots served as the foundation for an AI-enhanced workflow, allowing us to stage dynamic play and precise passes and choreograph complex camera movements.
The combination of real protagonists and the creative possibilities of AI resulted in a campaign that feels authentic, while surprising viewers with unexpected visual worlds.
Read more
Category
Category
Category
Socials, Commercial
Socials, Commercial
Agency
Agency
Agency
Bold
Bold
Client
Client
Client
Director
Director
Director
Marcello Costa
Marcello Costa
Executive Producer
Executive Producer
Executive Producer
Chantal Gugger
Chantal Gugger
Team >
Team >
Live-action Director
Live-action Director
Live-action Director
Mike Huber
Mike Huber
AI Photographer
AI Photographer
AI Photographer
Laurids Jensen
Laurids Jensen
Crew >
The result
The result
Five different films and six key visuals were created, which differ in their characters and content, but are all connected by a brand new, completely white world.
Five different films and six key visuals were created, which differ in their characters and content, but are all connected by a brand new, completely white world.
Five different films and six key visuals were created, which differ in their characters and content, but are all connected by a brand new, completely white world.
New production methods
New production methods
In collaboration with agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling.
In collaboration with agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling.
In collaboration with agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling.
boutiq.ai
boutiq.ai
boutiq.ai
Tell us about your AI project.
Whether film, campaign, social content or brand world. We’ll be happy to advise you on the right production approach, creative direction and next steps.
Tell us about your AI project.
Whether film, campaign, social content or brand world. We’ll be happy to advise you on the right production approach, creative direction and next steps.
Tell us about your AI project.
Whether film, campaign, social content or brand world. We’ll be happy to advise you on the right production approach, creative direction and next steps.