Wingo - Binge
Wingo - Binge
For the new Wingo campaign, a hybrid production approach was used, combining real shots with AI-supported visual creation.
The couple with the remote control was filmed, while the elements in the TV world were created with the aid of generative AI. Despite this, the two worlds blend seamlessly into each other. Complex actions and camera movements could thus be created and choreographed without the need for elaborate shoots.
By combining real human presence with the flexibility of AI, a campaign was created that is both credible and visually surprising.
Read more
For the new Wingo campaign, a hybrid production approach was used, combining real shots with AI-supported visual creation.
The couple with the remote control was filmed, while the elements in the TV world were created with the aid of generative AI. Despite this, the two worlds blend seamlessly into each other. Complex actions and camera movements could thus be created and choreographed without the need for elaborate shoots.
By combining real human presence with the flexibility of AI, a campaign was created that is both credible and visually surprising.
Read more
For the new Wingo campaign, a hybrid production approach was used, combining real shots with AI-supported visual creation.
The couple with the remote control was filmed, while the elements in the TV world were created with the aid of generative AI. Despite this, the two worlds blend seamlessly into each other. Complex actions and camera movements could thus be created and choreographed without the need for elaborate shoots.
By combining real human presence with the flexibility of AI, a campaign was created that is both credible and visually surprising.
Read more
For the new Wingo campaign, a hybrid production approach was used, combining real shots with AI-supported visual creation.
The couple with the remote control was filmed, while the elements in the TV world were created with the aid of generative AI. Despite this, the two worlds blend seamlessly into each other. Complex actions and camera movements could thus be created and choreographed without the need for elaborate shoots.
By combining real human presence with the flexibility of AI, a campaign was created that is both credible and visually surprising.
Read more
For the new Wingo campaign, a hybrid production approach was used, combining real shots with AI-supported visual creation.
The couple with the remote control was filmed, while the elements in the TV world were created with the aid of generative AI. Despite this, the two worlds blend seamlessly into each other. Complex actions and camera movements could thus be created and choreographed without the need for elaborate shoots.
By combining real human presence with the flexibility of AI, a campaign was created that is both credible and visually surprising.
Read more
For the new Wingo campaign, a hybrid production approach was used, combining real shots with AI-supported visual creation.
The couple with the remote control was filmed, while the elements in the TV world were created with the aid of generative AI. Despite this, the two worlds blend seamlessly into each other. Complex actions and camera movements could thus be created and choreographed without the need for elaborate shoots.
By combining real human presence with the flexibility of AI, a campaign was created that is both credible and visually surprising.
Read more
Category
Category
Category
Socials, Commercial
Socials, Commercial
Agency
Agency
Agency
Bold
Bold
Client
Client
Client
Director
Director
Director
Marcello Costa
Marcello Costa
Executive Producer
Executive Producer
Executive Producer
Chantal Gugger
Chantal Gugger
Team >
Team >
Live-action Director
Live-action Director
Live-action Director
Mike Huber
Mike Huber
AI Photographer
AI Photographer
AI Photographer
Laurids Jensen
Laurids Jensen
Crew >
The result
The result
Five different films and six key visuals were created, which differ in their characters and content, but are all connected by a brand new, completely white world.
Five different films and six key visuals were created, which differ in their characters and content, but are all connected by a brand new, completely white world.
Five different films and six key visuals were created, which differ in their characters and content, but are all connected by a brand new, completely white world.
New production methods
New production methods
In collaboration with agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling.
In collaboration with agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling.
In collaboration with agency Bold, the combination of human craftsmanship and generative technology opened up new creative possibilities for us and reshaped our approach to visual storytelling.
boutiq.ai
boutiq.ai
boutiq.ai
Tell us about your AI project.
Whether film, campaign, social content or brand world. We’ll be happy to advise you on the right production approach, creative direction and next steps.
Tell us about your AI project.
Whether film, campaign, social content or brand world. We’ll be happy to advise you on the right production approach, creative direction and next steps.
Tell us about your AI project.
Whether film, campaign, social content or brand world. We’ll be happy to advise you on the right production approach, creative direction and next steps.